Brooklyn Deli
A brand identity project that was expanded from a prompt to make a logo for a ‘NYC deli’.
I decided to focus on a specific area and as a result, the fictional Brooklyn Deli brand was born.
Brooklyn Deli is a modern deli aimed at young adults who are looking for a spot to eat good deli food and hang out with their friends.
I took inspiration from Brooklyn's streetwear styles into the illustrations to give it a distinct look that appealed to a young adult audience.
The monochrome palette and sans serif fonts is a modern take on the deli identity. Combined with the illustrations, it creates an identity that is both modern and friendly, resulting in an inviting tone for people to eat and hang out in Brooklyn Deli.
